![]() Brand messages are re-shared 24 times more frequently when distributed by employees.Employees can drive more traffic to your site, along with improved engagement ( Beekeeper). Employee posts get double the click through rates than if they come from the company itself.Branded company messages on social media have a 561% reach when posted by employees as opposed to impersonal branded channels ( Forbes).Let’s take a look at some popular employee advocacy statistics: It will offer an “inside perspective” of their brand to consumers and serve as an expert recommender for that brand’s services or products. But today, this is being leveraged as a tool for connecting with a broad audience.Ī good employee advocacy program will allow employees to amplify company messages and increase brand awareness. In the past, employees have been discouraged from posting about their professional roles and experiences online. What is employee advocacy?Įmployee advocacy is the promotion of a brand or company on social media by the people who work there. Keep reading as we dive deep into why you need a content strategy for employee advocacy on social media and how your company can use it to increase sales, brand awareness, and employee satisfaction. ![]() It also helps the employees themselves, along with the company as a whole. But an employee advocacy program on social media doesn’t just benefit customers. ![]() Recent studies show that consumers value the staff’s opinions of the brands they follow. Yes, we mean your employees! A company’s long-standing employees possess all the knowledge, experience, and passion needed to advocate their respective brands effectively-and social media is the perfect place to do it. If you like to schedule more content at once, our improved PeakTime™ scheduler will post content more often, so relevant Shares post while they matter.Sometimes, the best brand advocatesare sitting right under your nose. This still works for folks that don’t schedule Shares very often, but could be problematic for folks that scheduled a lot of content at once. Our previous PeakTime™ behavior was to spread scheduled content out in a way where your posts don’t appear too close to one another. ![]() You can also adjust how often you post to Twitter, and what your current timezone is (the default is your browser’s timezone). To make sure you are using PeakTime™, look at your Settings page. If you are new to Clearview Social, you should already have PeakTime™ enabled for your account. Keep in mind, you can still always hit “share immediately” if you want to get your posts out urgently. If you share ten times, we will schedule those ten posts at the ten statistically ideal times in the next week. The best part is that, as you continue to share content, our system continues to learn and improve its recommendations. With our improved PeakTime™ we now check a suitable time to share against our data, only giving you the time slots that have the greatest reach. An important question to ponder though, is “How do we know it’s working?” We schedule content to post when publicly available data and our own data show it is most likely to reach the biggest audience. Now, after creating over 3 Million unique links for our users, we have some powerful data of our own to add to the mix. Our research on times to schedule your Shares was historically based on industry-standard data. The main difference is that, where before we would share at the next high traffic time – now we will pick the next best time, even if it happens to be later in the afternoon or even the next day. Using best practices and AI processing, we are now enhancing our PeakTime™ scheduler to get your content out at the AI-determined best times possible. Our goal was to take the learning we applied when creating SocialScore™, and apply it to our PeakTime™ algorithm. Users are sharing more, and we’ve seen an improvement in the traction their content gains when following SocialScore™ suggestions, which our AI suggests on each post. It has been almost a month since we released SocialScore™ at Clearview Social, and we have seen dramatic results already.
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